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Stage 6 · Lesson 12 of 13

Designing for internationalisation and long content

Translation, text expansion and real data.

  • Intermediate
  • 30 min
  • 3 check questions
  • Exercise: 1 h

By the end of this lesson you can

  • Design layouts that cope with translation and long content.
  • Handle right-to-left languages, dates, numbers and names.
  • Test designs with realistic international content.

The idea

Internationalisation (i18n) is designing so a product can be adapted to different languages and regions. Localisation (l10n) is the actual adaptation.

Text length

Translations are often longer than English: German and Finnish can be 30% or more longer, and short labels can double. Some languages are shorter but taller, with larger characters. Design flexible components that wrap, avoid fixed widths for text and avoid putting text in images.

Direction

Arabic, Hebrew and Persian read right to left (RTL). Layouts mirror: navigation, back arrows and progress move to the other side. Some icons should not mirror, such as a play button or a clock.

Formats

Dates, times, numbers, currencies, addresses, phone numbers and names vary by region. Use locale-aware formatting and do not assume a first name and surname structure.

Long content in general

Even without translation, real content is messy: very long names, product titles and email addresses. Decide truncation rules and always make the full text available somewhere.

Why it matters in real projects

Products that break when translated are expensive to fix later and exclude large audiences. Designing for long and international content from the start is cheaper and produces sturdier components that also handle long names and user-generated content in your own language.

A realistic example

An e-commerce site launches in Germany. The "Add to basket" button becomes "In den Warenkorb legen" and overflows the fixed-width button. The address form requires a "State" field that does not apply, and dates appear in month-first order that German shoppers misread.

The team rebuilds buttons to hug content and wrap, uses locale-aware date and price formatting, and creates country-specific address forms. Before the next launch in the UAE, they test RTL layouts and Arabic text in the prototypes.

Step by step

  1. Stress-test text

    Replace labels with text 40% longer and see what breaks.

  2. Use pseudo-localisation

    Add accents and padding to text, such as [Àççôûñţ šéţţîñĝš ___], to find hard-coded strings and overflow.

  3. Mirror for RTL

    Create an RTL version of a key screen and check icons.

  4. Check formats

    List dates, numbers, money, addresses and names on the screen and how they vary.

  5. Set truncation rules

    Decide where text truncates and how full text is revealed.

  6. Document

    Add i18n notes to components.

Common mistakes

  • Mistake Fixed-width buttons and labels.

    Instead Use hug and wrap behaviour.

  • Mistake Text inside images.

    Instead Keep text as live text.

  • Mistake Assuming name and address formats.

    Instead Use flexible, locale-aware fields.

Check your understanding

Choose an answer, then check it. There is an explanation either way.

Question 1 of 3How much longer can translations be?
Show answer

Often 30% or more. Plan for expansion.

Question 2 of 3Which icon should not usually mirror in RTL?
Show answer

Play button. Media controls keep their direction.

Question 3 of 3What is pseudo-localisation?
Show answer

Modified text to reveal overflow and hard-coded strings. It is a cheap test before translation.

Practice exercise

Exercise · about 1 h

International stress test

Stress-test one screen for international use.

Steps

  1. Expand all text by 40% and fix overflow.
  2. Create an RTL version.
  3. Swap in international names, addresses and prices.
  4. Write five i18n notes for developers.

Deliverable

Before and after frames, an RTL frame and i18n notes.

Self-assessment

Tick each item when it is true of your exercise. Be honest; this is for you.

4 items

Summary

  • Design for longer text and different scripts.
  • Mirror layouts for RTL, but not every icon.
  • Use locale-aware formats and flexible fields.
  • Test with realistic international content early.

Further reading

Third-party sources, chosen for reliability. They open in a new tab.

Your notes

Marking complete updates your course and roadmap progress.

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